YOUR CLUB.
EVERY PLAYER'S NEXT STEP.
The app, the voice, the player plan — all yours.
LevelUp gives your club a branded app and a living player-development system — bringing your philosophy, individual plans, feedback, check-ins, training, and pathways into one experience.
Not another film-analysis tool. Your program, visible and actionable between sessions.
Coaches set the priorities. Players own the work. LevelUp keeps the plan, evidence, and follow-up connected.
Built for ECNL, NPL, GA, and MLS NEXT programs.
EVERY PLAYER GETS A PLAN.
YOUR CLUB OWNS THE SYSTEM.
Your club gets its own branded app and a digital operating layer for individual development — built from your philosophy, your language, your values, and your development model.
Players don't open "another app." They open your club's app — where their next action, check-in, and feedback stay connected to the standard your coaches set.
EVERY CLUB HAS ITS OWN
SOCCER DNA. OURS LEARNS IT.
Generic AI gives generic coaching. LevelUp's engine studies your club's ethos, mission, pillars, drill library, and coaching language — then carries that standard through player plans, training work, match feedback, and family-facing summaries.
Trained On Your Club
We ingest your mission, playing principles, age-group pillars, drill catalog, and the way your coaches actually talk. The AI doesn't approximate — it adopts.
Extend Into The Hours You Don't See
Your staff has limited time with each player. The cue a player hears on the touchline Tuesday is the cue the AI reinforces on their phone Wednesday — one language, one standard, carried into the rest of the week.
Your Data Stays Yours
Your curriculum, drills, training programs, and player data are walled off to your club. Nothing leaks to other tenants. Nothing trains a shared model. Your IP is your IP.
The result: players get coaching that sounds like your club — while your coaches keep authority over the standard, the plan, and the conversation.
ONE PLAN. EVERY PLAYER.
INDIVIDUAL DEVELOPMENT AT SCALE.
Most clubs offer team development well and individual development poorly — not because they don't care, but because the manual work doesn't scale.
LevelUp gives coaches a living IDP for every player: set a development cycle, choose priorities, define weekly game objectives, assign purposeful work, and see the activity that keeps the plan moving.
Living Player Development Plans
Start a 6–8 week cycle, set a player superpower, choose up to three skill priorities, and define weekly game objectives. Update the plan as new evidence changes what the player needs next.
Assignments That Move the Plan
Turn priorities into suggested drills and coach-selected assignments. Players see work tied to their plan; coaches can see completion and follow up with targeted nudges.
Practice + Match Check-Ins
Capture a quick player check-in after practice or a match, with session ratings, notes, and mental signals. Player habits and recovery context can sit alongside the film so the plan reflects the whole player.
360° View + Director Visibility
See development activity, skill trends, squad benchmarks, fitness signals, and pathway readiness in one staff view — including which players are active, stalled, or ready for a follow-up.
The infrastructure to say "individual development" — and mean it.
AI handles the repetitive analysis and follow-up; coaches stay in control of the standard, the plan, and the conversation. Directors can onboard the roster and run the first round of player assessments without adding another staffing layer. Families subscribe directly — it costs the club nothing.
Or email clubs@levelup.soccer
DIRECTORS WHO'VE
SEEN IT WORK.
Clubs running LevelUp tell us the same thing: for the first time, individual development data is actually visible.
"For the first time I can actually see which players are putting in work between sessions — and which ones aren't. The director dashboard made that a five-minute check instead of a staff meeting."
Technical Director
ECNL Regional Club
"Coach notes going straight to parents cut our sideline interrogations in half. Parents feel informed, coaches feel heard, and it's all documented. That alone was worth it."
Director of Coaching
NPL Academy
"We say 'individual development' in every parent meeting. Now we can prove it. AI report cards for every player — without adding a single hour to my staff's week."
Club Director
MLS NEXT Program
48 hrs
Average time to go live
0
Additional staff hours required
100%
Your branding, your data
ONE BRANDED APP.
ONE DEVELOPMENT SYSTEM.
We do the AI plumbing. Your staff owns the identity and the development standard.
LevelUp Core AI
Universal safety, drill structure, age logic — the foundation we maintain so you never have to.
Club Persona Engine
Your tone, language, philosophy, and on-field priorities — applied everywhere the AI speaks.
Drill Adaptation Engine
Same proven drill catalog, re-voiced with your coaching cues, terminology, and standards.
Manifesto Generator
Auto-generated player, parent, and coach-facing orientation — your culture, written down.
Club Admin Controls
Editable club identity with a clean draft → approve → publish workflow. Nothing ships without your sign-off.
YOUR BRAND, END-TO-END.
Your subdomain (or custom domain), your logo, your colors, your installable PWA. Players never see "LevelUp" — they see you, your plans, and your coaching language.
Installable Club App
your.club.app on iOS, Android, desktop — your icon on the home screen, your splash screen, your name in the app drawer, and your player-development experience inside.
Brand-Aware UI
Primary, accent, and ring colors flow through every screen. Logo lives in the header. Push notifications carry your name.
Your Voice in Every Coaching Moment
Drill cues, video analysis, weekly summaries, parent emails — all written in your club's tone, not ours.
EVERYTHING PLAYERS NEED.
NOTHING THEY DON'T.
The full player-development suite ships inside your branded app. Turn modules on or off per club, per team, or per age group.
AI Match + Video Analysis
AI breaks down player clips and match film into individual evidence that can inform each player's next priority.
Club-Managed IDPs
Coaches set development cycles, skill priorities, weekly game objectives, and purposeful work for each player.
Coach Feedback + Check-Ins
Share coach notes and capture post-practice or post-match signals so players and families know what matters next.
Training + Assigned Work
Personalized plans, structured drills, and coach-selected assignments turn development priorities into action players can complete.
Fitness + Nutrition Guidance
Track fitness signals and pair technical work with age-aware hydration, fueling, recovery, and physical guidance.
Pathway + Recruiting Support
Bring recruiting profiles and pathway-readiness context into the wider player-development picture for eligible players.
Game Center + Squad Signals
Distribute individual match analyses and use team-level signals to inform coaching priorities across the roster.
Director Visibility + Accountability
See adoption, improvement patterns, assignment activity, and players who need a follow-up — without micromanaging staff.
Branded App + Family Sharing
Players and families use your club's app, with read-only parent access to progress, feedback, and the work underway.
You Decide What's On.
Don't run a Game Center program yet? Leave it off. Reserving pathway or analyst tools for a specific group? Scope them. Every LevelUp module is a switch in your admin console — turn features on or off without a redeploy.
SET THE STANDARD. STAY IN CONTROL.
A draft → approve → publish workflow means your directors edit philosophy, principles, and shared language without anything reaching players until you sign off. Coaches then manage player-specific plans, feedback, and follow-up inside the same branded experience.
Draft
Directors and admins edit identity, manifesto, and curriculum text in the staging surface.
Approve
Owners review the full diff — copy, tone shifts, glossary updates — before anything goes live.
Publish
One click promotes the draft into the live app. Players see the change on next load.
ZERO COST TO YOUR CLUB.
We build, host, and maintain your branded app and development layer. Families subscribe directly — participation is always optional.
LIVE IN 48 HOURS.
Identity Intake
We capture your philosophy, language, colors, and player-development priorities.
Branded App Build
Your subdomain, logo, manifesto, and persona-tuned AI go live behind a private preview link.
Roster Rollout
You share the link with families. Players access your app, plans, feedback, and check-ins under your name from day one.
BUILD A PLAYER-DEVELOPMENT SYSTEM.
Competitive clubs don't just train harder.
They create systems that compound improvement.
LevelUp gives your program a scalable operating layer for individualized coaching — without replacing your coaches or disrupting your culture.